London, Broadway Market

Mon - Sat: 10:00am - 7:00pm
Sunday : 12:00am - 6:00pm

Free eye tests!

In 30 minutes, our expert team of optometrists will check your vision using state-of-the-art equipment. Please note, we do not offer prism prescriptions.

What’s ‘cool’ and what’s not ‘cool’ changes quickly…especially in London. But we challenge you to find a Londoner who doesn’t think Hackney is ‘cool’. Simply impossible, we know. Why? Because Hackney invented ‘cool’. Home to the city’s coolest artists, musicians, chefs and designers alike, Hackney’s hot spot is undoubtedly Broadway Market.

Popular for its Saturday market selling tasty street food treats and fresh blooms, its collection of independent fashion boutiques, artisan coffee shops and of course Jimmy Fairly, gives visitors a reason to return… every day of the week. So come say hey to the coolest optician in town.

Our answers to your questions

Our eye tests are super easy. One of our expert optometrists will guide you through the whole process, which includes various tests to ensure your eyes are in great condition and health.
Afterwards, they will provide you with an up to date prescription and any further recommendations.
Each eye test takes 30 minutes. The same amount of time as an episode from your favourite series - because we know how precious your time is!

If you already wear glasses, please bring them with you for us to take a look at on the day. If you wear contacts, please remove them before your appointment t as per the below:

Soft lenses: 30 mins before
Hard lenses: 12 hours before

Please note:

We only test if your prescription is less than +/-10 dioptre
We don't offer contact lens checks or fittings
We don't test anyone under the age of 18

We are Jimmy Fairly.

Aesthetic details, bold designs and finest materials. And the coolest opticians in town since 2010.

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Top-of-the-range eyewear

From day one, our mission has been to offer you impeccable quality, at a revolutionary price.
Directly from us to you

We imagine, design, assemble and check our collections ourselves. We develop our own lenses.